Why You Need Email Marketing

Why You Need To Be Email Marketing

I don't hear too many people talking about email marketing these days. It is like they think it is no longer relevant. The chatter is always about Facebook, YouTube, or Instagram. Fun Fact - According to HubSpot research - Email marketing brings in at least 6 times the revenue of any of those. I would agree. There is nothing better if you are:

• Trying to keep your raving fans raving about you in a positive way.
• Getting one time lookers to be long term buyers.
• Turning one time buyers into consistent users.
• Wanting return business.
• Training your clients to use your products or services better.
• Training your sales staff to do the right things every day.

Maybe you are a little confused, so let me explain further...

Real Email Marketing Is Not:

• A nice monthly email newsletter.
• An email blast.
• A sales letter.

What Is Real Email Marking?

Real Email Marketing is an opportunity for building relationship. It is a beautifully designed communication system that blesses you with the ability to live in the hearts and the minds of your followers. You can be creative. You can win their affection, devotion, and loyalty through life, laughter, colour, and fun. It is a tool like no other, because it goes right into their in-box and if your marketing piece is good, it can stay there in a special place, called a saved file where it will be viewed again and again and again.

Most people never get to that place with their email marketing, and that is because they are viewing it like a sales tool or worse yet, an unwelcomed interuption.

Email Marketing Is Measurable

One of the reasons I love email marketing is because it is so measurable. It is an exact science. You can tell if it is working. You send out an email to 100 people and if 20 of them open, you have a 20% open rate. You work on it a bit and you get the subject line better so next time you have a 40% open rate. It is satisfying.

You send out a series to train your clients how to use your products. You make your automated series fun and colourful and you include video. The open rate goes up to over 100% because they keep it in a file and watch it over and over again. You can see what people are clicking on and what is giving you a return. You can count the clients who come in and ask a question about what they seen, or those who upgrade because they saw something that they liked in your video. You watch the subscribers go up on your YouTube Channel based on how many times you asked your email list to subscribe. It is rewarding.

You collect names and email addresses at networking events and ask those people if you can send them information, or you put up a draw box in your store where they subscribe. You watch those numbers go up. Then you create a lovely series for your prospects. Your series includes tips, videos, pictures, gorgeous backgrounds newsletters and the occasional offer. You can see how they are responding. Some email you back. Others call. You can put a code on your offer so you can be absolutely sure where every customer comes from. It is so measurable. It is perfect. It is profitable.

Every Business Needs Email Marketing

I highly recommend every business owner to use email marketing. We all have prospects we are trying to get to buy. There is nothing like sending something directly to their in-box. We all have clients that we want to buy again, and there is nothing like sending them tips to their in-box to get that to happen again. We all have followers that we want to lead in some direction. There is nothing better to get folks to walk the path behind you.

Every florist should be sending out beautiful pictures of their arrangements and fun facts about the flower of the month in ongoing monthly campaigns. Every business coach should be sending his coaching clients the quick tips he has that reinforce the exercises he gave us so we actually get that stuff done in auto-responders. Every accountant should be sending out tips to their clients about keeping track of mileage and putting those receipts in the right place for next year. Every car dealership should be keeping in touch with us with maintenance tips for our new car. Do you get a sense of what kind of loyalty this can bring?

Email marketing is permission based marketing. They have given you permission to send, so send something valuable and well-thought-out. Send it regularly. That is what they signed up for. Then enjoy the responses..

Getting People To Sign Up

Don't say "Get My Newsletter." Nobody wants that. Nobody is signing up for email either. Get them to sign up for tips. or offer them a white paper for signing up. Give them a reward. This works better.

Below you can sign up for Biz Tips from The CIBN and Kerry George. We have quick tips that will help you grow your business. You will also get information about networking events that we put on, and occasionally something from one of our Sponsors that will help you in your life and business.

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For Email Marketing you can trust.