I recently finished reading the book “To Sell Is Human” by Daniel H. Pink and it reminded me once again that most people don’t know they
are in sales. That has always baffled me. I am not sure why some don’t want to
be called a salesperson. You would think that it is obvious we all need to move
someone to action daily and that most of our interactions with others is a
sales job of some kind. Arlene Dickinson points this out in her latest bestseller “Persuasion” as well.
So I get that someone you met in your past was a shyster and
you don’t want to be labeled with the same paint brush. I understand that you
feel that you paid for an education but we know now in this changing world an
education does not guarantee one a career. Things are moving fast. Technology
is moving us. The thing is though even if we are in a hot market and business
seems to be coming fast, somebody is selling something in order for that to
happen. New ideas have to be sold.
Business owners are salespeople, even if they don’t realize
that is what they are doing. They will become successful and stay successful if
they acknowledge that fact and hone those skills.
How many times have I met a consultant who became a consultant
because they had one good contract. What happened at the end of the contract?
They either went back to being an employee or they learned to sell their
service real fast.
Selling is not greasy. It is not mysterious either. It is
simply sharing and then asking for the sale. There are many techniques to share
and also many ways to ask for the sale, but that is how it breaks down.
Learning the skills just takes some focus.
Over the years I have been a student of many of the
masters in the art of selling. I have worked and worked on my sales ability
because I have seen it as a staple in my diet to create success in my life. I
have to deal with people every day. Some are motivated, and some are not. Some
like me, and some do not. Some want my products, and others do not. Some want
to do business with me, and there are those that do not. So if I had an
interaction to move someone ten times a day and I went from moving 1 out of 10
to moving 2 out of ten that would double the impact that I was having no matter
what I was trying to persuade them to do.
I am passionate about selling. Once one realizes that this
is what we are it becomes easy. It is fun. It is even an exciting challenge.
This fall I am even going to participate in a MasterMind group focused on improving my sales ability. Would you like to embrace the experience of a lifetime and stretch to a new level? Want to join me?
Always Loyal2U,
Kerry George
Just for fun this is a great video on how NOT TO SELL! The typical stereotype of the badgering salesman show just how wrong it can be done. We WILL NOT be learning his techniques in our MasterMind sessions. :)
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