Using A Mastermind
When we first got started building The Canadian Imperial Business Network we wanted to help business owners, but really we did not know much about what they needed. We needed help as much as anyone. The Masterminds that we started back then we asked other people to lead because it would have been the blind leading the blind to ask us for any strategy. Every couple of weeks we would get together with people smarter than us and piece by piece we began to build an empire.
We worked on marketing, sales, structure, processes and more. Every time we met we would try to add just one more thing to our business. We couldn't do it all, but if we could do ONE THING maybe it would make a difference. Guess what? It did!
In those early days we made great friends and some of them had big plans too. Velda Paynter who owned Velda's Grower Direct was preparing to sell her business. She learned a lot in our mastermind group and was able to apply marketing and processes that yielded her a big return when she sold her business. It was remarkable to watch it all come together.
Today the masterminds are growing and we are gathering more and more members who are eager to see change in their businesses.
A mastermind is different than a referral meeting. Nobody is looking for a referral. They are there working "on" their business, and not "in" it. They are collaborating and building strategies. In a weekly referral club a member can get a good lead that will feed them for a month. In a mastermind they can create a process that saves them $20,000 a year or have an idea that makes them $80,000 a year. It is a masterful, life-changing experience every time.
We have 2 live ones every month and now online ones for those who can't attend them live. The sky is the limit.
As for me, I will still apply one idea from each time, and one brick at a time increase my empire.
