Monday, April 22, 2013

Are You Growing By Percentage Increase Or By Multiplication?


There are basically 3 ways of making money. Legally.

There is linear income where you exchange dollars per hour. This is basic wage earning. It does not matter how many dollars you make in an hour there is going to be a ceiling at some point because there are only so many hours in a day. It is really glorified slavery when you think about it. The least amount of tax benefits exist for this group of people. They think they are secure because they get benefits but really their company CFO considers all employees to be a liability and would like to replace them with cheaper options to increase the bottom line. These days, nobody is secure. Most people are changing careers 4 times in their lifetime, not just their jobs and that alone should be an indication that security is a fallacy.

The second way of making money is by percentage increase. It is an upgrade of linear thinking but not by much. Many business owners believe they are better off than they were as employees but it really is only one step up if you are in a situation where your business owns you. If you have created a business that buys a product for $1.00 and sells it for $1.60 you are just making money a percentage at a time. These businesses are always susceptible to economic challenges. If it is a store front business it could prosper for a while but if the city tears up the street in the front you are instantly in trouble because there is not enough on reserve for the emergency. It is very difficult to get ahead if you are only increasing by percentage.

The third way of making money is by multiplication. This is really the distinction of how an entrepreneur thinks differently from a business owner. They are not the same animal at all. An entrepreneur often has more than one income stream. They are always thinking about how to buy something for $1.00 and sell it for $3.00 while still providing value that makes people want it. They think about multiple locations not just multiple employees. You never find them filling in at the cash register because someone blew a shift. They use systems to keep things multiplying long after they left the building.

How do you start thinking like an entrepreneur and move into multiplication? Here are 5 Quick Tips:

1. Hang around others who think like this. Who has more than one successful business or multiple locations of the same business? Go for a coffee with them and pick their brain for ideas. Listen more than you talk.

2. Attend networking functions with the Canadian Imperial Business Network or the Calgary Business Network. You will meet both business owners and entrepreneurs there. Pay attention to those who sponsor the network and those who have MasterMind Level memberships. They often are those with the entrepreneurial mindsets, and these events bring them into events where you can spend time with them.

3. Join a successful multi-level marketing company. One that has been around for more than 10 years and that is operating in many countries. One that has more than lotions and potions that will fall out of popularity in economic downturns. One that has a great training system. This is an inexpensive way to get a great education in multiplication thinking. Hang out with the successful members by coming early and staying late. You will see they think differently and many of them are also involved in real estate investing, other businesses, speaking events and more. Learn to multiply from those who multiply.

4. Read books by successful entrepreneurs. W. Brett Wilson, Arlene Dickenson, Arnold Schwarzenegger, Daniel Pink, and Kevin O’Leary have all put out some awesome books in the last year that will rock your world. These are recent, they are motivational, but even better you will see the insight of a modern entrepreneur with multiplication thinking at work. Each have different styles and humours but the underlying messages are similar. You will see a sense of focus and a big picture attitude that will make a big impact on your own thought life.

5. Watch the Dragons Den. When you watch it, stop siding with the guy giving the pitch and start thinking about why the Dragons are responding positively or negatively. Think about how you would respond if it was your money they were asking for. What are the questions that the Dragons are asking? Why are they asking those questions? What questions do they ask over and over again? Why is that important to them? Should those things be important to you in your business? Do you know the answers to those questions if an investor were to ask you?

Now go and multiply…
 
Always Loyal2U,
 
Kerry